89% of people say watching a video has convinced them to buy a product or service.
96% of people have watched an explainer video to learn more about a product or service.
92% (of marketeers) say video gives them a good return on their investment.
51% of people are more likely to share video with their friends than any other type of content.
89% of people say watching a video has convinced them to buy a product or service. 96% of people have watched an explainer video to learn more about a product or service. 92% (of marketeers) say video gives them a good return on their investment. 51% of people are more likely to share video with their friends than any other type of content.
“The goal of education is the advancement of knowledge and the dissemination of truth.”
Degree Marketing for Gen Z
We have spent our careers filming at top Universities around the world. We believe that in every Faculty, there is a treasure trove of exciting research that's waiting to be communicated by your leading academics, via compelling DOCUMENTARY short films. Sprinkled with key marketing messages, they will serve as a compelling tool to convince prospective students to spend up to three years of their lives at your institution.
Please send us an email to find out more.
A UCAS student survey in 2021 highlighted the importance of ‘subject-specific outreach.’ They reported that....
Students must be convinced that YOUR course at YOUR institution is the right choice for them. Your course pages is where this will happen. We help bring the Faculty open day online, like never before.
74% of students choose a degree based on the subject they enjoy the most
83% of students decide on their degree subject before their Uni or College.
Our Solution:
For each University faculty, we offer a package of compelling 3-5 minute broadcast quality films designed to excite prospective students about the courses you offer, introduce them to their future Professors, whet their intellectual appetites and spark their curiosity. We’ll show your lecturers as masters in their field as they reveal something incredible, based on their own research. They will leave any viewer desperate to find out more and primed to enrol. We’re taking taster lectures online in a brand new way, for students to enjoy all over the world. But these videos will do more. They will in fact serve 3 simultaneous purposes….
1. They will market the faculty and the courses on offer.
2. They will present your University as a centre of excellence and a world leading institution.
3. They will share your important academic research with the public and industry, building bridges beyond academia.
When Professor Brian Cox started making documentaries for the BBC, undergraduate Physics applications increased over 50% across the UK.
One extra student, will see an immediate 100% return on investment. With competition for students greater than ever before, and with translated subtitles available for specific markets, our films will help recruit students from all over the world.
We’ll find the most interesting TV-friendly content included in your curriculum, shape it into a compelling documentary sequence and help your academics deliver it on screen.
Your Faculty leads will give the overview; why their subject is so interesting, how they strive to make this course unique and how it sets their students up for brilliant future careers.
Please follow the link to download a pdf with our full marketing strategy